Being able to learn from some of the brightest minds in the Web3 and metaverse field, from clients to partners and beyond, is a rare privilege for me. I’ve gotten insight into the future of the Web3 and metaverse development services sectors from these discussions and my personal observations.
The more inputs you have, the better your prediction will turn out, is a general guideline. I read widely to learn about various points of view, and I also talked to my clients and partners to find out what was important to them when compiling this list of forecasts.
Forecasts for 2023
1. The doorway to the metaverse is the digital identity
People will have a digital identity that they own and are in control of thanks to Web3, which will become as commonplace as email. Onboarding points will replace wallets and have simple names.
2. Blockchain gaming enters the boardroom from the basement.
Decentralized technologies like blockchain and smart contracts are demonstrated in games, and more gaming firms will utilize them in the future.
3. Metaverse spending surpasses traditional advertising spending
There are now so many businesses beginning to recognize the potential of the metaverse. I anticipate seeing more funding allocated to gaining the attention of younger generations through the metaverse as a former CMO with more than ten years of expertise.
4. Web2 businesses split apart
Web2 businesses will be divided among those that are fearless and those that are hesitant. Starbucks, Nike, Prada, and IKEA have all made significant Web3 investments. You’re either in Web3 or you’re out, and I think people who are thinking ahead will be drawn to businesses that can clearly express their goals and vision for developing in Web3.
5. Security and safety are highligh
Both businesses and customers will agree that this is true. With everything that has occurred in crypto, security will be increasingly important. The idea of custody will change.
6. Web3 will disappear.
Every technological cycle starts with discussion on the technology, and as it develops, the focus shifts to the results. Customer experience will be the topic of conversation more than Web3 by the end of 2023. Web3 will be discuss without the use of the word itself.
7. Web3 and AI become close buddies.
New value and use cases will result from fusing the capabilities of AI with the security and decentralization of Web3 technologies. For instance, my business uses AI to generate new domain names.
8. Utility over hype is now require.
A portion of the excitement was weed away by the weak market in 2022, but in 2023 utility will triumph over hype as the companies with real value will outperform the others.
9. Web3 incentives will encourage niche communities
Smaller, more specialized communities will create stronger links and have the most influence as Web3 development company reward systems expand. As developers look for APIs and open source tools to create feature-rich, user-friendly Dapps, Web3 Platforms, SDKs, and incentive programs/aggregators will become increasingly sophisticated and diverse.
10. The metaverse is strength by avatars.
The lifelikeness and usability of avatars will improve the metaverse user experience. Everyone will eventually have their own avatar.
11. Diversity fosters creativity
In comparison to Web2, the influence of women, people of color, and people from other backgrounds will be greater in Web3 and metaverses.
12. CGZO and CWMO
To influence the future generation and make sure people aren’t spending too much time online, new positions will be create with titles like Chief Gen Z Officer and Chief Wellness Metaverse Officer, respectively. (I met three Chief Gen Z Officers at Art Basel and two Chief Wellness Officers at the Metaverse Summit in Paris.)
13. Changes in metaverse social norms
As the metaverse is use more frequently, societal norms and best practices will emerge. There will be an increase in time spent in virtual worlds and new forms of social interaction.
Social norms include things like the assumption that users would respect others’ privacy by abstaining from actions deemed unacceptable in the real world. Users could also be expect to observe rules and regulations that have been create for certain virtual settings or activities, such as those on acceptable attire or appearance.